Submitting Your Website To Google Is Not As Effective As It Seems
If I’ve got a new website, then I’m probably already looking for a way to make it more popular. Assuming it’s a business site – or at least representing some financial investment of mine – the more people see my website, the more money I can make. So if I’m really looking for more people, what I need is to get my website up on the search pages, right? That could get me people who are already looking for what I’m offering!
Yes, it can work. And yes, it’s a great idea to get my site up on the search engine result pages. But submitting website to Google is not as effective as it seems.
If I have a reasonably new site – or a reasonably small site – then I’m probably not going to be listed on Google’s results yet. If I’m looking for more people on my site, then I’ll need Google’s help. But if I think I can make money Google just throws at my site, I’m dreaming. I’m going to need to put forth some effort or funding of my own.
Submitting to Google isn’t difficult, and it’s completely free. This may indicate just how effective it really is in the long run. While Google promises to get my site up on its results, they don’t really say how long that will take. They also don’t promise that my site is going to be anywhere people will actually see it on those results, which means my site may end up as number 5,000 out of 5,650. Nobody scrolls through that many results.
If I want my site to show up as one of the first on the search engine results, I’m going to need a lot of links to it. That means the most popular sites are going to get the most attention. And Google Submit is all about gaining popularity in the first place. So what am I supposed to do? Avoid Google Submit, and use a more effective advertising program, like AdWords. All submitting my site will do is give Google my URL. If I want to really improve my site, I’m going to have to work harder than that.
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